Lifestyle

When you talk about game-changers in the sport of bass fishing, the bladed jig has to be at the top of the list. When fishing on Lake of the Woods where I live targeting areas where both largemouth and smallmouth live makes sense. We’ve got some great tournaments, and you...

For well over a decade, Professional Fly Fishing Guide and G. Loomis Elite Ambassador, Chris Willen has chased muskie with clients on the freestones of the Upper-Midwest, limestones of the Cumberland Plateau, and most places in-between. He’s a focused, knowledgeable, and innovative angler that flat-out oozes affection for the sport....

In 1982, set to satisfy mounting demand for tools that expand tactical opportunity, boost effectiveness and enhance natural ability, G. Loomis began handcrafting rods in the heart of the Pacific Northwest. The focus: forge deeply innovative, purposefully designed, technologically superior tools that dramatically heighten an angler’s experience on the water....

With 30 years of experience in the industry, G. Loomis Elite Ambassador JT Van Zandt is a native Texan and professional guide out of Rockport, Texas. JT specializes in sight casting to Redfish in the shallowest of shallow water sight casting situations. Access to the best spots often requires specialized...

MOTIVATION. All anglers have it. It’s the lens providing focus. The foundation of action. The game plan every time you wet a line. For some, it’s the relentless drive to advance their craft. To gain knowledge, experience, and proficiency with unflinching confidence. The devotion of structuring life to maximize time...