Lifestyle

This past June, Elite Ambassador Eric Leininger and G. Loomis Brand Manager Red Kulper set out to experience some of the Midwest’s epic fisheries first-hand. To do it right, they enlisted the help of our Elite Ambassador and Pro guides native to the region. MIDWEST PRO ERIC GRAJEWSKI - LAKE...

At G. Loomis, we leave nothing to chance. Our engineering team works closely with Pro Staff and brand advocates to design innovative and performance-driven crankbait rods. Customers often ask: "Why doesn't G. Loomis build crankbait rods with fiberglass blanks?" The answer is simple: We can create a better action with...

Gussy Makes their Hair Stand Up A marabou jig used to be our secret up North when the water is cold early in the season or in the heat of summer after consecutive flat sunny days. Those bluebird skies push the biggest smallmouth shallow. It’s a very visual technique. Trolling...

A turquoise gem surrounded by windswept rangeland in the heart of Southern Argentina, Lago Strobel is the ultimate juxtaposition of abundance and desolation. An enormous population of aquatic insects, low angling pressure, and few natural predators combine to create a near-perfect environment for rainbow trout to quickly grow to incredible...

Featuring JOSH DOUGLAS Years ago, fishing a tube was the deal. And while letting that tube spiral to the bottom — or lifting and dropping it off the bottom — certainly triggered bites, it also resembled a fumbled football because you never knew where it would land. Lately, Ned rigs...

G. Loomis Delivers Specialized Tools that Fly Anglers Demand G. Loomis rods enable success by boosting anglers’ natural ability in any setting where a fly is cast. Now, G. Loomis reveals two new fly rods with purpose-driven design: The IMX-PROe for euro nymphing and the IMX-PROc for stalking fish in...